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Photobooth memories May 10, 2009

Posted by Alicia in friends.
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good times, great friends: unforgettable!

good times, great friends: unforgettable!

I GOT THE JOB! May 3, 2009

Posted by Alicia in job hunt, life change, writing.
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Notice I say “the,” not “a.” That’s because the job offer I received came from the very company I had hoped and wished would come to the decision that, yes, I was the very person they wanted on their close-knit Marketing team. I’m stoked. Monday, as in tomorrow, is my first day.

Back to work, I go. Back among a team. Back to writing. Back to being a creative force to reckon with. If I learned anything during these couple months as a freelancer, it’s that I’m really meant to be part of team, throwing my my concepting, product development and positioning ideas into the ring. I’m not “just” a copywriter. I don’t “just” write and hand off the copy. I love and thrive when I’m involved in the entire process, from start to finish (from floundering creative seed to blossoming rose bush).

For those of you who may wonder where the job is, it’s in Cambridge. It’s a short commute, from the orange line to the green. The ride’s pretty easy and the stations are safe. Sure beats the very first interview I had here, for a sketchy Marketing firm in an even more sketchy party of Sommerville. Oy vey.

John’s been fantastic throughout all this. His support really does mean alot for me. And I do know that working and living at home can be an arduous task, for there’s hardly ever, if any, separation from “work life” and “home life.” Especially when your computer desk is within a few feet from the beckoning down comforter.

Alas, you’re talking to (er, reading the words of) a working gal again. Amazing!

Thank you very much to all my friends who fully supported and believed in me. I really feel like I can do anything with the cheer squad I’m lucky enough to know. You all rock!

Don’t mind if I do: musings of a brewtastic, musical 3-day weekend April 27, 2009

Posted by Alicia in Uncategorized.
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Simply put, things I don’t mind:

– free beer tastings
– music shows that surpass superb
– a Red Sox sweep of obnoxious Yankees
– Spring in full bloom, amidst a trio of sunshine-rich days
– hearing that I’m beautiful
– adorable ramblings vm from dear friends
– maintaining my 600+ Twitter followers
– taking a bold step into the unknown (re: entered a local fiction contest)
– public transportation
– hearing John talk on the phone with his family (ah, his laugh is like music)
– finishing an amazing book (The Reader) and vying for another such spectacular read (where art thou?)

This past weekend was sheer perfection. John and I had a wonderful time at the Alexi Murdoch show, despite the challenge to get there. The Green Line was out of service due to a disabled train. So, we hailed a tax to the show. Good thing we didn’t bail, for the show was pure inspiration.

Late Friday afternoon, we headed over to Bukowski’s for a couple drinks, burgers and to, oh yes, turn in my story for their local writing contest. I was nervous! I scrutinized the story as I haven’t scrutinized words in years! Lucky for me, I had the support of S’ra nd John to see me through. They offered amazing feedback and encouragement. Now, all that’s left to do is wait for May 6th to roll around, when they’ll announce the winners (1st place = $2500; 2nd = $1,000; 3rd = set of steak knives).

Saturday, John and I went to the gym to workout. I got a great upper body circuit in, which I had needed to do for some time. On the way there, we popped into a custom framing store to inquire about pricing for a new frame for the limited edition Rynaga print I had gotten John for Valentine’s. Maybe it’s an Aquarius thing, but John and I have impeccable taste. And by impeccable, I mean pricey. We found an amazing matte (linen texture) to complement the copper-toned wooden frame. The piece is going to look amazing. It comes home to us on May 15th.

Later that day, we hopped on the T (well, not literally – we walked to Copley and waited several minutes for the right train to come along) and made our way into Brookline for a Drink Craft Beer event – free beer tasting w/ cheese – at Wine Gallery. That was fun, though John and I mused together how to improve the process. Seemed they squeezed alot of people into a small kitchen area and had a very disorganized way to pour the beer and hand out the cheese. Some scuzzy guy was sweating profusely beside me. Talk about disgusting. He looked like a has-been professor, carrying ’round a paper bag full of papers and empty water bottles. John, on the other hand, thought he was more the child molester type. Either way, I had the misfortune of standing beside him and being witness to him lunging for seconds and thirds.

Then, once home, we relaxed for a bit. We had a good, long chat about living here and our plans to re-decorate slightly for a brighter, more summer-y feel. Unfortunately, after dinner, we opted to watch Pineapple Express. I swear it made us dumber. We turned it off half-way through and turned our attention to the food network. The latter I prefer any and every day over stupid humor!

Sunday was not quite what I expected. I wanted a lazy Sunday. Instead, I got an ultra productive one. I guess the weather – so warm and gorgeous – prompted both of us to tackle our own mini-projects. John was Mr. Clean Fix-It, while I was The Librarian. I cleaned the bookshelves and rearranged into a more open layout before turning my focus to my closet. Sweaters were purged. Clothes were donated. Papers were tossed. John, meanwhile, tackled the kitchen windows, prepping them for when the screens arrive. He also got out his handy cleaning bucket to clean. Be still my heart.

Later that night, while I napped (the cleaning must’ve tuckered me out), John went to the grocery store. He brought back wine and flowers. Aww. We then made a wonderful pizza while we watched the Red Sox sweep the Yanks. Yeehaw!

So, I don’t mind if I do call this weekend perfection. From the weather to what we did (reading, working out and napping for me), we had a fabulous weekend. I could get use to this!

Spring will awaken! April 23, 2009

Posted by Alicia in events, music.
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I am beside myself with happiness and excitement, now that John and I have tickets to see the Tony Award Winning musical, Spring Awakening. It’s not like me to get this worked up over a musical or Broadway play. But, this play is different. I can feel it in my bones. I give thanks to Helen (old co-worker of mine) for seeing it when it was at ASU Gammage in Tempe. She insisted I see it. Helen, I’m listening to you, and I can’t wait to be awakened. Our tickets are for next month. The seats I snagged are great – Mezzanine level, left, toward the center section, on the aisle.

Marathon Monday April 20, 2009

Posted by Alicia in life change, south end.
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Today is the Boston Marathon, one of the greatest sporting events in the world. People from across the globe gather here to participate in this event, whether they run the full or stand by the sidelines cheering on those who do. It’s quite the event.

And it’s my first time living here that I’ve collided with a sea of tourists.

This past week, I tried to give a homeless man a $5 bill and a bag of nuts as a snack. He refused. Caught off guard, I later recognized that in that moment of refusal, I was the one who was homeless – once so safe in this thought that help was offering money. But, when he refused – and he did so kindly – I stood there, tears welling up in my eyes. I realized that helping isn’t really altruistic. There’s selfish reasons we stop and offer a hand. I felt compelled to offer him something that night, after leaving Writers Group, where I was told my first impression to them was a kind and thoughtful person. Me, kind and thoughtful? Then how in the world could I walk by this homeless man and not be kind and thoughtful? My heart sank as I passed him. I stood. I stalled. I turned, fished out money and the snack bag from my backpack, and approached him gingerly.

But, he didn’t need that, he said. What he needed was audience with influential people of this town. Civil liberties. That’s what he wanted to discuss. I stood and listened. I don’t care what passersby thought. If this man needed a couple minutes of my time to feel heard, then I could give him that. What would you have done? What would you have me to do?

I think about my father and how kind and thoughtful he is. He sets an example for me. As doe all the friends who ever lent an ear or offered a reassuring hug. This race we’re all in is not a sprint and it’s not a solo. It’s a network of humans, running a marathon together. Some of us are on the sidelines, rallying each other on. Others are in the heat of the race, breaking a sweat, feeling their heart pound through their throbbing fingertips. No matter what our creed is – the role we’re meant to play – we are in this together. You, me, the homeless man, the tourists, the passersby, the whole family.

Days of promise April 8, 2009

Posted by Alicia in beer, friends, job hunt, life change.
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For two days now, I have greeted the dawn before 8 a.m. And for those two days, the world – in all its enormity – has been full of promise. Not the kind that a simple greeting card offers. Rather, this promise is the promise of silver-platter happiness, endless and enormous.

For two days, I have felt myself grow twelves inches taller. My bones have always been proud, but now I walk even straighter. The smile is ever present on my lips, just one tug shy of fully exposing my teeth.

All this promise is a lot to understand.

Last week, opportunity not only knocked on my door but also invited me in. Thank goodness, because it was raining. My pants – yes, literally – were splashed by a passing car. I needed to be near a hearth, to warm my hands and my optimism.

This week, new opportunities gathers at the dinner table, and I am left amazed. True, one door closed just this morning, but that was after I had walked through another, took a good look around, and said, “Yes, I could stay here awhile.”

From first chats to second interviews, my days are blossoming with the Spring floral. I am blessed.

Over the weekend, John and I enjoyed the warm air, despite the wind that threatened to pull every strand of hair from our scalps. We went for a walk, stopping at the library to pick up some books I had put on hold. Then, because we were both hungry, we stopped for lunch at this amazing place near our house. Perfect brunch spot. John had a delicious pulled BBQ chicken sandwich, and I enjoyed my stuffed portabella with a side salad. We both toasted the day, too. He with an IPA; me with a Waschuett Blueberry Ale – complete with real blueberries.

In a week’s time, I have been exploring the area, too, thanks to encouragement by said opportunity. I’ve traveled back to Davis Square, over to Science Park and down to South Station, where I was earlier this morning. I marveled at the area, new to my eyes, beautiful on this crisp (and still cold) April day.

John and I are blessed to be so happy, to enjoy each other’s company, conversation and companionship. It’s not every day you get to wake up beside your best friend, walk hand-in-hand and laugh together over mutually enjoyed brews. I suppose it has something to do with each of us being at the other’s center. We don’t have friends here, not yet, not the kind you unabashedly call your friend. But I am hoping to change that. My venture out to Girls in Tech in early April proved to be exactly what I needed to do. I’m glad I didn’t chicken out. I met some incredible ladies who I hope to get to know better, given time.

Come to think of it, I’ve been out here two months now. In that time, I have networked (virtually and in person), interviewed at a couple places, walked the city (more than once), joined a writing group, rode practically every which way on the T (and never got lost), hung out with other like-minded and interesting females, whipped up some amazing dinners, picked up a freelance client, found a couple gym classes I love, joined MITX (and became a featured Twitter-er for their events), attended a concert, and… Well, I’m sure that’s merely the tip of the iceberg. But, if you think about it, the average person – in two months’ time – would have probably been comfortable enough to explore the city by foot, if not take one or two trips by T. I suppose I’ve always been at the high end of the learning curve. I immerse. I adapt. I thrive.

And now that I’ve been here a couple months, I am excited to have visitors – friends and family alike. There are some cozy inns in The South End to stay at. Or, if you prefer to cash in on certain “miles,” there are chain hotels in the downtown area.

I can’t wait to play guide, and, at the same time, entertain the tourist inside me, too.

Poetry spotlight: Wintering March 31, 2009

Posted by Alicia in writing.
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Wintering

In Hell, as on earth,
things are rarely as they seem:
Mother, this is not

a song to ripen
trees pregnant with pale olives
judged fit to soothe, charred figs.

This is to confess
what your heart had warned
you true. My lips parted,
in his palm the seeds

glistened like blood. I
regret only that he has
me for one solstice

and not two. Summer,
I cherish your grief, long you
dead.

- by Jocelyn Burrel

Jocelyn Burrell is fascinated by many things, particularly the devastation of poetry and rumor. Under various pen names her work has appeared in the now [in her opinion] suspect publications LiP magazine and MoJo! The Maps One Journal. She is also editor of the anthology Word: On Being a [Woman] Writer. Someday you might see this poem and other efforts stitched together in “This Was Her Father’s Daughter: Poems.”

Courtesy of Grub St. Rag, Edition: March 30, 2009

From the Publick House to the French Bistro March 30, 2009

Posted by Alicia in beer, film, food, friends.
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We had a wonderful weekend, though it was quite active. Sunday night, we both mused how fast the time flies here. Pace of life? Such is the city, I suppose. A little more R&R on the weekends would be fine by us, though.

publick_house_brookline_massFriday evening we met new friends out at The Publick House. We walked to Copley from our house and waited – the longest wait since moving here – for the “C” train to come on the green line. Then, in a matter of minutes, we were in Brookline (Washington Square, to be exact), an undiscovered area. It was a very short walk from the T stop to the front doors of what’s suppose to be the best beer bar in all of Boston. Especially if you like Belgian Ales. John does more so than I do; however, I was excited to see what American crafts they offered. As it turns out, they mainly specialize in hard-to-get beers and Belgian ales. They do offer a few select American craft beers. Not enough for my liking, but John was very pleased. He even bought this outrageous Poorter for us to try.

The one very cool thing about this place is that they are meticulous about their beers. They pour each and every one in the correct glass. And they’ll pour it right in front of you when they bring it to your table. That rocks.

The night was fun. Chatter touched on everything from travel and Boston eateries to video games and tats. It was great to get out to The Publick House with other beer supporters and get a little bit more acquainted with Boston, albeit through another person’s experience. Hey, learning is learning. And like a sponge, I soaked it all up.

And it’s true what they say about Boston. You definitely go out earlier here. That could be in part because the T stops running around midnight. Or it could be due to the popularity of the places; so, it favors you if you go early enough to beat the rush – or attempt to beat it. Either way, we were at the bar around 7:30 and home by 10. We were beat. But, we were both excited to watch the Pitt vs. Villanova game. Our disdain for Pitt runs deep; so, we were both truly happy to see Villanova pull off an amazing defeat in the final seconds!

villanova

Saturday, John had a Miller High-Life day. With a start, he fixated on his to-do list (he actually wrote one out; too cute) and tackled every aspect of it. The only falter? Not enough mulch. But, like Extreme Home Makeover, our outside patio area went from looking like the crinkled face of Janice Dickinson to a nearly wrinkle-free place of promise. Save for a few topsy-turvy bricks, our outdoor patio is a gem. We talked about planting flowers and herbs. The latter for cooking, of course. John labored through the day to clear away the murk and mud. He washed off the bricks. Even swept clumps off dirt away. And then, like a true man of the house, he finished it off by laying mulch on top of nearly every square inch of our little earth. After a quick shower, he popped open one can of Miller High-Life. It was a running joke between us. You see, the last time we saw the American Ale commercial on TV, John said he’d try one, if he could get his hands on just one. When we went to our corner liquor store, I managed – don’t ask me how – to find one, yes one, bottle of the American Ale from Budweiser. With that, he picked up the Miller High-Life, exclaiming he had wanted to try this too. That’s when we both agree; after his hard day of working in the yard, he deserved a Miller manly man’s moment.

The verdict? American Ale is drinkable, though not a first choice. The Miller High-Life almost got poured down the sink, until I reasoned it was better than Coors. He said it was, yes, but couldn’t compete with PBR. So, there you have it. Take it from us; you’re better off without either.

And then the rain came. On Sunday, it rained nearly all day, though it came in unpredictable waves of spit. We got hit on our walk to the grocery store, where, no surprise here, we finally finagled a system that works for both John and myself. He’s a roamer. He’ll abandon his cart in search of what he needs. This unnerves me. Nor was I able to roam while he had the cart, because oftentimes, I’d end up losing both – the cart and the boy. This made me anxious. I’d be stuck with an armful of yogurt with sign of our cart or the man who tucked it away in some obscure corner. So, this time, we faced the shopping experience with a new plan: I’d drive the cart and he’s roam for food. I had little missions, too, like getting the cheese and coffee. This bodes well, for I like to select what I get. Yes, this means while John was out roaming for things on our list, I was in front of the shelves of coffee, mulling over my choices. By the time John got back with most of our list, I had narrowed down our coffee to three. He made the final choice, of course. Not because I couldn’t manage that but because I’m very indecisive at times. I want the best and the best is hard to get when you’re faced with a quandary: new New England coffee brands versus the tried-and-true Starbucks. The latter, if you’re wondering, won out.

shawsAfter the store, we hitched a cab and found ourselves back home to unpack the food and catch the final half of the OU vs. UNC game. I was going for the lesser of the two evils (UNC), though, if possible, I really wanted both to lose. John, meantime, was cooking. It was his turn, we agreed, and he decided we’d enjoy a lovely French bistro-style dinner. After downloading the All Recipes iPhone app, John had a recipe for us. He made chicken cordon bleu, with a side of green beans and steamed tomatoes. It was excellent! With a little bit of a wine and French movie after, the night was perfect.

Of course, the night didn’t end at the credits of the French film. I went downstairs to tuck myself into bed, with the latest book I checked out from the library. John, on the other hand, planted himself on the couch to join forces and kill more zombies. I tell you, that man loves that game. It’s adorable.

This morning, as he sat up in bed, pep-talking himself to rise and shine, I ran my index finger from the top of his spine to the bottom. And I thought, I really love this man – all bones and flesh; all heart and brain.

I sent him out into the world on this damp, drizzle-specked day with a tenderly firm, “Go get ‘em!” And off he went, my John. Off to work. And here I am, gazing out the kitchen window, seeing the splattered redbrick sidewalk. It’s Monday, a new day, the first of many.

(Please note: The photos in this post were not taken by yours truly, though I do hope to get more original photos up to share with you. Be patient, please!)

From Nightsongs March 27, 2009

Posted by Alicia in music.
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A favorite Stars song, done, I think, in a cleverly effective animation. Enjoy!

MIXin’ it up March 24, 2009

Posted by Alicia in events.
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Today – more accurately, at the crack of morning earlier – I attended my first-ever MITX event. It was at – wait for it – Google. Yes, Google. I love Google. How many times can I say Google in this blog? Let’s count. (Google) Finding the office was easy; i’m glad I trust my instincts. It (read: Google office) was a short jaunt from the Orange Line to the Red Line and up to MIT. Yes, Google resides near MIT. Figures. (Are you counting?)

This event was focused on telling the full digital story, with an emphasis on measurement. But, I must say, I love how they kept emphasizing creativity in Marketing – telling the whole story, integrating all your key touch points with your audience and realizing what was important: using the date you already have, NOT thinking you need more data.

At any rate, I was there because I was a volunteer “tweep.” (Not my word. Google.) Meaning, because I’m active on Twitter and “applied” to be a volunteer Twitter-er at events, I can attend for free. Only stipulation is to tweet live. I think I can handle that! In fact, I was thrilled to participate.

My first MITX event was a smashing success. I recognized some company names (credit to my extensive online job hunt) and jotted down a few ideas on how to reach out to them later. Perhaps one of these days I can harness the power of an extrovert and walk right up to somebody. Actually, I did try and strike up a conversation with a gal that appeared even more alone than I did. I say it that way to draw a clear distinction between her and myself. I held up my personal space with confidence, while, just looking at her, you could see she was shrinking to hide in hers. An old boss would call that “quiet confidence.”

At any rate, the conversation was shorter than Drew Barrymore’s marriage to Tom Green. I asked one question; she supplied one answer. And then it was nothing but kaput. Nada. Zilch. I even opened my body language up, in case she wanted to return the volley. I’m beginning to think that in Boston, when people talk, they talk about themselves. To them, that is conversation. I, on the other hand, like to ask questions in the hopes of getting asked questions. It proves to me that the other conversation companion is, indeed, a companion and truly wants to hear my thoughts. Otherwise, it’s like playing on the teeter-tooter as a kid and being the one stuck at the top.

Like a good host, Google offered attendees a continental breakfast. I happily snagged a bottle of H20 and, sadly, nasty coffee. From a distance – and early on when I stepped into the room – I spied my spot. It was a green chair on the end, closest to the window overlooking Main St in Cambridge. Why are the details important? Let’s just say that Google (count it) takes pride in their logo colors. It look like their brand had come alive in the room, which, my spidey senses detected, doubles as their cafeteria. Ok, ok. The kitchen gave that away.

Overall, I had a fantastic time. I felt so cool and hip to be there, among other cool and hip-looking people, all of us gathered in a room because we’re passionate about the subject matter. Right on.

Here’s a list of all tweets from the event, aptly hashtagged #MITXMT.

Uhm, what’s a hastag you ask? Good question. Click here to find out. Quite amazing how social media and innovation is changing the way we communicate and organize date, isn’t it?

If you want to read just the tweets I posted at the MITX event today, look no further.

  1. Humans are DNA-programmed to listen to stories. Think about how true that is! Mad props to writers everywhere. #MITXMT
  2. Online vid = full-contact sport. Watching isn’t the end. Remember pple move your vid (brand) fwd to others. Encourage that! #MITXMT
  3. Old way: Measure twice, cut once. New way: Measure twice, cut fast. #MITXMT
  4. Use Twitter & SM to measure frequency of conversations about your brand. Embrace the evangelism. #MITXMT
  5. Pay attn to how pple talk about your brand & its uses; then, incorporate that into sales touch points. #MITXMT
  6. SEO & direct response + branding & storytelling = a more effective marketing effort. #MITXMT
  7. Don’t da Vinci Code your Marketing plan. Iterate your way there & have a story to tell. #MITXMT
  8. Agility is the core competency of online optimization today. #MITXMT
  9. Metrics is evolving to an event-based model, from the prior page-based one. Is your co. evolving too? #MITXMT
  10. It’s not just about conversion. Brand awareness is just as vital (& measureable). #MITXMT
  11. What’s important: using the data you have right now, NOT thinking you need more data. #MITXMT
  12. If you can’t trust it, you can’t use it? Wrong! SM gives companies opps to utilize comments. #MITXMT
  13. Very cool when a panelist starts by sharing his Twitter handle & pple scribble it down. #MITXMT

As John said in response, I was tweetin’ up a storm. He was right, though as the only volunteer “tweep,” there, I felt it my obligation. Besides, I’m passionate about this stuff. I never, ever thought I’d be so passionate about Marketing but I am. And I love it.

By the way, I haven’t a clue how many times I said Google. I still think it’s incredibly cool I got to be there – inside, upstairs, seated in one of their chairs. Call me silly but, let’s face it, Google is cool. So, if I’m at the Google office (for whatever reason) that makes me cool, too, by association. So there.